Why Use Analytics?

Analytics in marketing refers to the measurement, collection, analysis, and reporting of data about marketing performance. It helps businesses understand how their marketing efforts are performing and where improvements can be made.

Key Metrics to Track

• Website Traffic: Monitor the number of visitors to your site.
• Conversion Rates: Measure how many visitors take desired actions.
• Customer Engagement: Analyze how users interact with your content.

Utilizing analytics can lead to more informed marketing decisions and better outcomes.