Objective:

Gain visibility in search results against strong international brands (e.g., Booking.com, Airbnb) and local travel providers.

Our approach:

We focused on long-tail, high-intent keywords and used precise geo-targeting to boost relevance while keeping costs low. By optimizing ad copy to highlightlocal advantages and adjusting bids during peak search times, we ensured strong visibility. Continuous monitoring of Auction Insights allowed us to fine-tune thestrategy and outperform both local competitors and global brands like Booking.com in impression share and top ad placements.

Results:

Impression Share: Achieved 50.30%, significantly ahead of Booking.com (26.84%) and Travelland.rs (13.65%). Absolute Top of Page Rate: Reached 37.99%,with Booking.com slightly higher at 42.13%, but all others far behind. Top of Page Rate: Held 73.40%, a strong showing against dominant internationalcompetitors.